Our marketing campaign with Sorare began with the goal of onboarding one hundred content creators from around the world. This enabled us to build strong partnerships and get more than three billion impressions for Sorare alone.

Affiliate Marketing doesn’t stop once you get your first clicks or signups. In fact, current users are the most overlooked and untapped gold mines of growth. Because here’s the simple truth: engaged users spend more money. That's why our work doesn't stop at simply onboarding  creators to a campaign. Once they are in we manage and optimize their results to keep them plus their fans engaged with Sorare to drive more revenue to the platform.

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The perfect content about Sorare.

Our partnership with Sorare revolves around setting up long term partnerships with creators that love football… or sportsbetting in general.  It’s our main goal to turn creators into die-hard fans of the brands we work with. Hence we only work with people who love Sorare. Once they fully understand the game we incentivize them and their viewers with amazing bonuses for them to get acquainted with Sorare.

One of the most important parts of engaging  with your users… or fans, is sharing your journey with them.  There's nothing an audience is better at than identifying fake authenticity, that is why taking them on a journey is so important. Taking the audience through the process and sharing the decisions you are making, are the driving force behind signups becoming paying users.

“Don't pay solely for likes and views. Pay for a creator who can speak intelligently about your brand.”
- Joel Robinson

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WOO X came to us with a challenge…  To scale their newly launched affiliate program and grow it into a high-performing distribution channel for both user acquisition and trading volume. With no restrictions on GEOs or audience size, we tapped into a global network of affiliates passionate about crypto trading. Our focus wasn’t just on numbers but on building meaningful, lasting relationships; a strategy that led to us generating more than $1 billion in trading volume in the first 3 months.

Affiliate partnerships don’t thrive on autopilot. Signing the deal is only the beginning. Partners won’t magically generate thousands of clicks or signups, where we believe that the most undervalued and overlooked aspect of affiliate growth lies in creating true ambassadors. Carefully curating long term partners who genuinely believe in the product you’ve built. Engaged partners drive results. So it’s no surprise that it's the engaged partners who actually bring in the most loyal and engaged users.

Our work goes far beyond onboarding affiliates. Once they get onboard, we stay on top of it all. Continuously engaging with them and making sure they're still as hyped as ever. This means finding ways to keep their fans engaged with WOO so that over time they drive even more revenue to the platform.

Our partnership with WOO revolves around setting up long term partnerships with crypto trading focused content creators… or just crypto fanatics in general; which can be anything from communities to brokers. It’s our goal to turn these creators into die-hard fans of the brands we work with. Hence we only partner with people who are passionate about what WOO is building. Once they fully understand this vision we incentivize them and their audience with bonuses, rewards and a better trading experience overall. The way to get there, is through content, a lot of great content.
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One of the most important parts of engaging  with your audience… or fans, is sharing your journey with them.  There's nothing an audience is better at than identifying fake authenticity, that is why taking them along with you on your journey exploring and using the product is so important. Taking the audience through the process and sharing the decisions you are making, are the driving force behind signups turning into power users.
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“Don't pay solely for likes and views. Pay for a creator who can speak intelligently about your brand.”
- Joel Robinson
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The final step to campaigns that drive long term succes is incentivizing users in a way that actually makes them want to use the product. For WOO we partnered with the biggest and most respected trading communities to showcase the product to an audience that will actually use it. Over time this has led us to hit 15 billion dollar in trading volume after year 1.

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