結果
our results
affiliates, traders and communities
in trading volume referred
users onboarded
campaigns
もっと見る
means family
家族
submit
your project
会社概要
the originof zoku
change of beliefs
Before zoku, we were running a different company—one that got hit hard by covid. To survive, we pivoted.
It kept the lights on, but the work was draining. it felt small, local, replaceable. Meanwhile, crypto and big tech were going parabolic. Industries we’d always read about, studied, and admired from a distance. feeling vulnerable as we were.
We came to believe that: software will eat the world, AI will accelerate it, and crypto will be the rails it runs on. it felt like a new frontier. And that divergence forced a realization: we didn’t want to build in the old world anymore. We wanted to work on something global, permissionless and aligned with the future.
So we started digging into crypto, not just the charts, but the culture, even going through the crypto startup school.
the beginning of a new journey
After cold DM’ing a guy on LinkedIn who ran a crypto startup in Amsterdam. He invited us to his office the next day and we pitched him a half-baked idea. He told us straight to our face that he didn’t like it. Instead, he pitched us on his company and gave us 24 hours to bring him a marketing plan.
We pulled an all-nighter til 5 am in the morning. Redbull, takeout and a 30-page slide deck built in our old office. The next day, we pitched him in a meeting room at zoku, a co-working space in the city of Amsterdam. That room had whiteboard walls and decent wine.
It was the middle of lockdowns, but inside zoku it felt alive. It felt like a plan was forming, and that inner fire we had buried was finally flickering back to life. That day in zoku he said yes. shortly thereafter the brand started to take shape.
The marketing plan became reality, the community started growing, influencers started onboarding. the growth became real. And just like that, we were in—inside an industry we’d only admired from the outside, one we’d spent years reading about, tracking obsessively, watching from the edges as it moved faster than anything else. now, suddenly, we were at the center
of it
“zoku” means clan, tribe, family
That was the beginning of what became highperformers, and now zoku. We chose this name for a reason. It reflects what we’re building: a sovereign network of high-impact operators who scale products they believe in.
Not corporate. not extractive. not surface-level. Just conviction, distribution, and people with skin in the game.
Zoku is where our crypto journey began. Zoku was our turning point and now it's how we help ambitious projects find theirs
it’s global, it’s timeless
結果
our results
結果
our results
The Sorare Influencer Campaign which onboarded more than 250.000 users.
Our marketing campaign with Sorare began with the goal of onboarding one hundred content creators from around the world. This enabled us to build strong partnerships and get more than three billion impressions for Sorare alone.
Affiliate Marketing doesn’t stop once you get your first clicks or signups. In fact, current users are the most overlooked and untapped gold mines of growth. Because here’s the simple truth: engaged users spend more money. That's why our work doesn't stop at simply onboarding creators to a campaign. Once they are in we manage and optimize their results to keep them plus their fans engaged with Sorare to drive more revenue to the platform.
結果
our results
The perfect content about Sorare.
Our partnership with Sorare revolves around setting up long term partnerships with creators that love football… or sportsbetting in general. It’s our main goal to turn creators into die-hard fans of the brands we work with. Hence we only work with people who love Sorare. Once they fully understand the game we incentivize them and their viewers with amazing bonuses for them to get acquainted with Sorare.
One of the most important parts of engaging with your users… or fans, is sharing your journey with them. There's nothing an audience is better at than identifying fake authenticity, that is why taking them on a journey is so important. Taking the audience through the process and sharing the decisions you are making, are the driving force behind signups becoming paying users.
“Don't pay solely for likes and views. Pay for a creator who can speak intelligently about your brand.”
- Joel Robinson
結果
our results
The WOO X campaign that generated $15M in revenue through creator-led distribution.
WOO X came to us with a challenge… To scale their newly launched affiliate program and grow it into a high-performing distribution channel for both user acquisition and trading volume. With no restrictions on GEOs or audience size, we tapped into a global network of affiliates passionate about crypto trading. Our focus wasn’t just on numbers but on building meaningful, lasting relationships; a strategy that led to us generating more than $1 billion in trading volume in the first 3 months.
Affiliate partnerships don’t thrive on autopilot. Signing the deal is only the beginning. Partners won’t magically generate thousands of clicks or signups, where we believe that the most undervalued and overlooked aspect of affiliate growth lies in creating true ambassadors. Carefully curating long term partners who genuinely believe in the product you’ve built. Engaged partners drive results. So it’s no surprise that it's the engaged partners who actually bring in the most loyal and engaged users.
Our work goes far beyond onboarding affiliates. Once they get onboard, we stay on top of it all. Continuously engaging with them and making sure they're still as hyped as ever. This means finding ways to keep their fans engaged with WOO so that over time they drive even more revenue to the platform.
結果
our results
Our partnership with WOO revolves around setting up long term partnerships with crypto trading focused content creators… or just crypto fanatics in general; which can be anything from communities to brokers. It’s our goal to turn these creators into die-hard fans of the brands we work with. Hence we only partner with people who are passionate about what WOO is building. Once they fully understand this vision we incentivize them and their audience with bonuses, rewards and a better trading experience overall. The way to get there, is through content, a lot of great content.
One of the most important parts of engaging with your audience… or fans, is sharing your journey with them. There's nothing an audience is better at than identifying fake authenticity, that is why taking them along with you on your journey exploring and using the product is so important. Taking the audience through the process and sharing the decisions you are making, are the driving force behind signups turning into power users.
“Don't pay solely for likes and views. Pay for a creator who can speak intelligently about your brand.”
- Joel Robinson
The final step to campaigns that drive long term succes is incentivizing users in a way that actually makes them want to use the product. For WOO we partnered with the biggest and most respected trading communities to showcase the product to an audience that will actually use it. Over time this has led us to hit 15 billion dollar in trading volume after year 1.
We have brought in almost 150.000 new users across the globe
In June 2025 we hit $15 million dollars in revenue generated through trading fees
500+ influencers onboarded as affiliates and creating content about WOO
In February 2025 we reached the 30 billion dollar volume mark
zoku is where our crypto journey began. zoku it’s how we help ambitious projects find theirs.